Breaking into the property market may seem daunting for young professionals, but strategic approaches can turn homeownership into a realistic goal. Bradd Bendall, BetterBond’s national head of sales, emphasizes that age shouldn’t deter aspiring buyers—smart planning and creative financing can pave the way. With rising property prices among younger demographics, Bendall outlines practical strategies to help first-time investors navigate the market with confidence.
Joint ownership is one effective way to ease financial pressure, allowing buyers to split mortgage costs with trusted partners. Bendall cautions, however, that clear legal agreements are essential to outline responsibilities and prevent future disputes. Sharing a bond not only reduces individual burdens but also boosts purchasing power, making higher-value properties more attainable.
For budget-conscious buyers, staying below the R1.21 million transfer duty threshold can lead to significant savings. Off-plan purchases in new developments offer another cost-effective entry point, as these properties often appreciate in value post-construction. Bendall notes that sectional title units, with their low-maintenance appeal, are particularly popular among young professionals seeking convenience.
House hacking—renting out part of a primary residence—can generate passive income to offset mortgage payments, while fix-and-flip investments appeal to those seeking short-term profits. Bendall advises targeting properties in high-demand areas, such as those near schools or urban hubs, to maximize returns. Working with bond originators ensures buyers understand their financial limits and secure favorable loan terms, increasing approval chances.