Nestled along the southern coast of Johor Bahru, R&F Princess Cove stands as a testament to ambitious urban development, blending luxury living with strategic connectivity to Singapore. This RM40 billion mixed-use project by China’s R&F Group has become a magnet for investors and homeowners alike, offering a rare combination of waterfront living, cultural landmarks, and seamless cross-border access. With its prime location just 650 meters from the Johor Bahru CIQ complex, the development has already seen significant price appreciation, defying pandemic-era market challenges.
The project’s east parcel is already bustling with high-end amenities, including Johor’s first opera house, a sprawling marina promenade, and the R&F Mall—a retail hub linked directly to the immigration checkpoint. Residential phases have seen remarkable success, with Phase 1 fully sold and Phase 2, Seine Region, achieving strong occupancy despite its recent completion. Xu Jie, deputy general manager of R&F Group Malaysia, highlights the exclusivity of remaining units, predicting record-breaking prices of up to RM3,000 psf for premium seafront residences. These properties cater to affluent buyers seeking unobstructed views of Singapore’s skyline, positioning them as some of Johor Bahru’s most coveted real estate.
The upcoming New Casa Suites, set for launch in early 2025, marks a shift in strategy, targeting a broader demographic with units ranging from compact studios to expansive penthouses. Xu notes a post-pandemic trend where buyers now see R&F Princess Cove not just as an investment but as a viable home, thanks to its self-sustaining ecosystem. Enhanced facilities, including a 50m pool and family-friendly recreational spaces, aim to attract long-term residents. Meanwhile, the developer is refining the mall’s tenant mix, introducing premium retail and F&B options to elevate the project’s appeal further.
Despite financial turbulence in China’s property sector, R&F Group’s Malaysian operations remain robust, with construction and sales progressing steadily. Xu emphasizes the project’s self-sufficiency, requiring minimal support from the parent company. Looking ahead, the developer plans a fourth residential phase aligned with the completion of the Bukit Chagar RTS station, reinforcing the development’s integration with future transit links. With Johor’s property market buoyed by economic catalysts and cross-border demand, R&F Princess Cove is poised to solidify its status as a premier address in the region.