{"id":488,"date":"2025-05-30T16:01:05","date_gmt":"2025-05-30T16:01:05","guid":{"rendered":"https:\/\/hartaco.com\/?p=488"},"modified":"2025-05-30T16:01:05","modified_gmt":"2025-05-30T16:01:05","slug":"dedicated-to-real-estate-excellence-for-life","status":"publish","type":"post","link":"https:\/\/hartaco.com\/index.php\/2025\/05\/30\/dedicated-to-real-estate-excellence-for-life\/","title":{"rendered":"Dedicated to real estate excellence for life"},"content":{"rendered":"<p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/hartaco.com\/wp-content\/uploads\/2025\/05\/Dedicated_to_real_estate_excellence_for_life_v1_generated_image_20250531000102.png\" alt=\"Article featured image\"\/><\/figure>\n<\/p>\n<p><strong>A Lifetime of Building Communities: The Story of Tan Sri Eddy Chen<\/strong><\/p>\n<p>Few individuals have shaped Malaysia\u2019s real estate landscape as profoundly as Tan Sri Eddy Chen. At 72, the group managing director of MKH Bhd remains a driving force in the industry, balancing corporate leadership with a deep commitment to social housing and policy reform. His journey\u2014from the humble beginnings of his family\u2019s fruit-selling business to transforming Kajang into a thriving urban hub\u2014reflects a career built on vision, resilience, and an unwavering belief in real estate as a catalyst for economic growth.<\/p>\n<p>Chen\u2019s influence extends far beyond MKH\u2019s developments. Over four decades, he has held pivotal roles in organizations like Rehda Malaysia, PR1MA, and the Malaysia Shopping Malls Association, advocating for policies that strengthen the housing sector. His leadership during the 1997 Asian financial crisis was particularly transformative. As Rehda president, he championed the Home Ownership Campaign (HOC), a groundbreaking initiative that revived the market by offering stamp duty waivers and flexible financing. The HOC\u2019s success\u2014generating RM3.8 billion in monthly sales\u2014proved the sector\u2019s potential as an economic engine, a lesson Chen believes remains relevant today.<\/p>\n<p>Beyond policy, Chen\u2019s legacy is etched into Kajang\u2019s urban fabric. In the 1980s, he co-led the redevelopment of the town\u2019s old district, a bold RM200 million privatization project that included government offices, markets, and commercial spaces. \u201cWe built half of Kajang,\u201d he recalls with pride. Under his stewardship, MKH expanded across the Klang Valley, delivering over 50 projects ranging from affordable housing to transit-oriented developments. Yet, Chen\u2019s focus has always been broader than profit. During his tenure as PR1MA chairman, he streamlined the agency\u2019s projects to prioritize affordability, embodying his belief that housing is a social good, not just an asset.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Lifetime of Building Communities: The Story of Tan Sri Eddy Chen Few individuals have shaped Malaysia\u2019s real estate landscape as profoundly as Tan Sri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","hentry","category-new"],"_links":{"self":[{"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/posts\/488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":1,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/posts\/488\/revisions\/489"}],"wp:attachment":[{"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hartaco.com\/index.php\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}